No Chafe, No Limits

Chafe-free starts with ASS MAGIC
Shop our anti-chafe products

No chafe, No cry.

Introducing our NEW Anti-Chafe Cream
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Prioritising
comfort

Pain-free kilometers with ASS MAGIC
Shop our chamois cream
Because confidence starts with

Feeling fresh

Your secret weapon against feeling self-conscious pre-, during- and post-workout.
3-in-1 enzyme based kit wash

Mini-me now live

Anti-chafe balm Mini-Me. Pocket-sized protection that packs a punch!
Shop anti-chafe mini-me

OUR PRODUCTS

ASS MAGIC Chamois Cream - 200ml

(1)
from R 229.00
ASS MAGIC Anti-Chafe Cream - 100ml
R 129.00
ASS MAGIC Anti Chafe Balm - 60g

(1)
from R 199.00
ASS MAGIC 1L Kit Wash and Soak – enzyme-based sports kit care detergent designed for lycra and technical fabric maintenance.
ASS MAGIC 3-in-1 Enzyme Based Kit Wash

(1)
from R 199.00

FAQs

The ASS MAGIC Anti-Chafe balm is sweat and water-resistant, offering long-lasting protection for up to several hours - even during ultra-endurance events. Apply once and generously before your run and reapply only as needed. For efforts longer than 4-5 hours, we do recommend having some on hand to reapply.  We have launched our new Anti-Chafe Balm Mini-Me for just this use case - perfect for squeezing into your running belt or pack.

Yes. ASS MAGIC is pH-neutral, non-irritating and safe for daily use on even the most sensitive skin. It contains no parabens, synthetic dyes or artificial fragrances.

The cream is usually applied to the bum, specifically the areas in direct contact with the saddle. This typically includes the top of your legs, under your bum cheeks, and the perineum.

Alternatively, some prefer to apply the cream to the chamois of their cycling shorts, focusing on the areas in contact with the saddle.

Whichever method you choose, you'd normally use 5 – 10ml of chamois cream - about one to two full teaspoon size scoops.

Nope. The chamois creams and anti-chafe balm absorbs quickly and leaves behind no greasy marks. You can confidently use it with light-coloured or moisture-wicking gear.

long-lasting protective layer

Perfect for long distances and all conditions, it’s suitable for both indoor and outdoor activities.

gentle on skin & won’t clog pores

Hygeinic stick applicator and won't clog pores, reducing the risk of ingrown hairs and pimples.

Safe for sensitive fabric types

Non-staining and non-greasy: ASS MAGIC products won’t damage or discolor your gear.

what people say about ass magic

★★★★★

It's not often you find a product that simply hits the spot... ASS MAGIC has kept me sitting comfortably during 7 of my 11 Cape Epics including all the preparatory training and racing kilometers for each edition. It's one of the first things that goes in my travel bag ... riding wouldn't be the same without the relief it provides.

Oliver Munnik
former professional cyclist and 11 x Cape Epic finisher
★★★★★

I had the chance to try this product during a couple of long running distance races and it is amazingly good!Is refreshing but not aggressive and so easy to carry in the travel package that is simple to use it also during the race!Best cream and package till now!

Micol Schiaroli
Italian Ultra Trail runner and Mountain biker
★★★★★

The risk of developing saddle sores is increased when you spend many hours on the saddle, especially when in the same position on the indoor trainer. A good quality chamois cream such as ASS MAGIC will help reduce the risk of developing saddle sores and keep you comfortable for a longer duration on the bike.

Dr Mike Posthumous
Performance Director Specialized Factory Racing, 6 x Cape Epic Finisher, Multiple 100 Miler Race Winner
★★★★★

ASS MAGIC has saved my ass countless of times. It's the only chamois cream I've ever actually used as it's the only one that really works.

Carla Oberholzer
2021 African Continental Champion, 2018 South African National Champion, Multiple 94.7 Cycle Challenge Winner
★★★★★

ASS MAGIC is my go to especially when racing multiple days of enduro or when training on my bike. It means I have one less thing to worry about and I can focus on my racing and training.

7 time SA MX Champion, On the road to Dakar 2022
Brad Cox
★★★★★

I liked cycling now I love cycling

Ferdi
Cape Town
★★★★★

Chamois cream is not something I normally use, but when I do, ASS MAGIC in definitely my go to! Typically I would use chamois cream for training camps and stage races to ensure comfort on the bike.

Nadine Reider
2020 German National MTB Marathon Champion, Ghost Factory Racing Team
★★★★★

When my rides get longer, self-care becomes increasingly important, especially down there. ASS MAGIC keeps my skin protected and intact, making sure that I am comfortable in the saddle no matter how long the ride takes. I would never go far without it.

Kevin Benkenstein
2 x Munga MTB Champion. 2 x Freedom Circuit Champion. 2nd Rhino Run 2022
★★★★★

ASS MAGIC is my go to sports skin care product. The chamois cream makes my rides so much more comfortable and the sports balm is great to prevent chafe from my sports bra on my longer runs.

Jessica Hopkins
70.3 Ironman World Championships 2018

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