Our Principles

ASS MAGIC Product Image


Experience every ride in total comfort. Our lanolin-based cream with added zinc-oxide and specific-purpose essential oils not only provide physical relief but also complete peace of mind.


Your secret barrier layer, ASS MAGIC is an essential piece of gear for every ride. Usage of this protective cream instills a feeling of extraordinary supernatural powers. Pure magic.


Protect your skin without compromising your cycling gear. ASS MAGIC shields you against chafing, bacterial, and fungal infections, all without damaging your kit.


A tried and tested formula, the result of continuous experimentation to find the perfect solution that is both effective and medicinal.

ASS MAGIC Product Image